Early CAD render of the Nowva Rack — a power rack enclosed in a curved shell with an integrated display
The engine is live · Founding batch open

The first rack
that coaches you.

Cameras in the steel. A biomechanics engine underneath. A voice that catches faults mid-rep and corrects you before your next one — a coach that programs your training and plans your nutrition. No phone propped on a bench. No wearable. Just lift.

fault-to-cue
<0 ms
3D analysis
0 fps
on-device
0%

Apps count workouts. Wearables count steps. Nothing can see you.

$100–150

per session for a trainer in major US cities

6%

of gym-goers ever train with one

25–65%

of gym injuries linked to poor technique, across published studies

A great coach catches what you can't feel — a knee caving, a hip shifting, depth quietly shrinking as you fatigue. But that set of eyes is priced like a luxury, so almost everyone lifts blind, plateaus, gets hurt, and calls it normal. So we built the eyes.

The Rack

Everything your coach does. Built into the steel.

Premium steel. Cameras machined into the uprights. A voice that lives in the frame. Take it apart and see for yourself — every part is yours to inspect.

Drag to orbit · tap any part

NV-01 · CAD ASSEMBLY — DESIGN EVOLVING

01

It measures. It doesn't guess.

A camera array reconstructs your body and the bar in 3D — 21 tracked points, 30 times a second, every joint angle solved mid-rep. The same class of motion capture a biomechanics lab runs, machined into a rack.

02

It speaks before your next rep

Nova spots the fault mid-rep — in under 50 milliseconds — and says the fix out loud before your next rep. Not a report you scroll through after the damage is done.

03

It calibrates to your body

Femur length, torso ratio, stance width — read in the first seconds of standing. Nova judges every rep against your anatomy's thresholds, not a template's.

04

It gets smarter after you buy it

The rack you buy is the worst it will ever be. New movements and smarter coaching — learned from every rep the whole fleet lifts — ship as software updates. The steel stays; the coach inside it keeps improving.

The Coach

Not a form checker. A full coach.

A great trainer does more than watch your reps — they write your program, plan your nutrition, and track every number. Nova does the whole job.

01

Form, corrected live

Nova watches every rep in 3D and speaks the fix before you finish it. Depth, knee track, bar path, trunk angle — measured, not guessed.

02

Training that adapts

Sets, loads, and progressions built from what actually happens under the bar. Stall on a lift and the plan changes. Recover fast and it pushes.

03

Nutrition, dialed in

Calorie and protein targets matched to your training and your goal — cut, recomp, or grow — and adjusted as your numbers move.

04

Progress, on the record

Every rep, load, and PR logged automatically. No phone, no notebook. Ask Nova where you stand and get a straight answer.

The form engine runs in our lab today — proven on the squat first. Programming and nutrition come with the membership; new movements ship as software updates. One rack, the whole coach, improving for as long as you own it.

One set with Nowva

Step in. Nova takes it from there.

01

You rack in.

Nova sizes you up before the bar leaves the hooks — your proportions, your stance, the range you actually have. By rep one, it knows what your squat should look like.

02

You descend.

Your skeleton, reconstructed in 3D 30 times a second. Every joint angle measured while the rep is still happening.

03

You drift.

Your stance has crept narrow as you fatigue — you can't feel it, Nova can see it. It knows how far off you are and says the fix out loud, before your next rep.

Widen your stance — about ten degrees.
04

You finish.

Reps counted. Depth graded. A plain-English recap, your next set adjusted before you're back under the bar — and your program and nutrition targets updated by the time you leave.

Technology

The rack ships in 2027. The engine works today.

This is live telemetry from our biomechanics engine — the same software that ships inside every Nowva Rack. Real athletes, real faults, caught mid-rep in our lab. We proved the engine on the squat, the most unforgiving of the big lifts; every movement that follows runs on the same stack.

Nowva biomechanics dashboard: 3D skeleton at squat depth with kinodynamic chain solver and fault panels
Live 3D reconstruction — kinodynamic chain solver · 30 fps
Fault panel showing knee valgus severe, limited dorsiflexion moderate, and bar drift severe
Fault detection — severity-graded per athlete
Side view of the 3D skeleton at depth with the trunk-lean fault highlighted in red
Side view — trunk-lean fault highlighted live
Replay dashboard with per-rep baselines, athlete stats, and playback controls
Replay — per-rep baselines and athlete stats
Wide lab telemetry view of the reconstructed skeleton over the floor grid
Lab session telemetry — rep 3, frame 11
ReconstructionMulti-camera 3D triangulation
Pose rate30 fps · 21 tracked points
IK solve~1–2 ms / frame
Fault-to-cue< 50 ms
Severity gradingmild / moderate / severe
Fault thresholdscalibrated per athlete

Measured on our lab prototype

Fully Local Intelligence.

The biomechanics engine runs in our lab today, processing every frame before the next one arrives. Every rack ships with a single embedded computer that runs the entire stack — multi-camera 3D reconstruction, inverse kinematics, real-time fault detection, and Nova's voice. No server, no cloud, no round-trip latency. Your footage never leaves the machine it was captured on.

The Flywheel

A coach that grades itself.

Most fitness tech guesses whether its advice worked. Nova measures it — rep by rep, cue by cue — and every rack learns from the answer.

01

Detect

Rep 3: your knees cave 14 degrees. The engine grades the severity and traces the cause — weak glutes, stiff ankles — not just the symptom.

02

Cue

Nova says the fix out loud. The moment is logged: the fault, its severity, the diagnosed cause, and the exact cue given.

03

Measure

Next rep: the cave drops to 8 degrees. The same cameras that caught the fault grade the fix. Every cue gets a verdict — did it work?

04

Learn

Across every rack, patterns emerge: which cue fixes which fault for which body. Tomorrow's coach is sharper than the one you trained with today.

“Two weeks ago your knees caved on eight reps out of ten. Today: two.”

Every rep becomes a labeled data point — your proportions, your joint angles, the cue you heard, what happened next. Closed-loop coaching data like this doesn't exist anywhere — not in labs, not in apps. And only the math travels: anonymized angles and outcomes make the fleet smarter, while your footage never leaves the rack.

Convinced by the telemetry?

The founding batch is open

Mission

Coaching this good shouldn't cost $25,000 a year.

Elite athletes get a coach who watches every rep, programs every week, and dials in every meal. Everyone else gets an app that can't see them. That gap — between the coaching a few can afford and the coaching everyone deserves — is the unfairness we set out to fix.

The only honest way to fix it is the full stack: a biomechanics engine that actually understands movement, the cameras and steel it lives in, and edge AI so it's instant and private. No shortcuts, no cloud, no bolt-on webcam.

This product was impossible three years ago. Then edge AI crossed a threshold: a chip the size of a paperback can now run lab-grade computer vision in real time, no server behind it. The moment that became true, great coaching stopped being a labor problem and became a software problem. We got there first.

Our goal is the fittest generation humanity has ever produced. When world-class coaching is available to everyone — not just the few who can pay for it — that's exactly what happens.

Pricing

A world-class coach costs $2,000 a month. Yours costs $200.

Personal trainer

$1,500–2,500 /mo

in major US cities

  • A few sessions a week
  • Watching you between sets, at best
  • Programming and meal plans cost extra
  • One client at a time

Nowva Rack

$2,000 once

+ $200 /mo

membership starts after month 2

  • Every rep of every session
  • Corrections in under 50 ms
  • Programming and nutrition built in
  • Coaches everyone in your home

The rack costs less than six weeks of a trainer. The membership costs less than one session a week — and covers live coaching, programming, nutrition, progress analytics, and new movements as they ship, for the whole household.

Reserve your Nowva Rack

  • $0 due today
  • Founding-batch priority
  • Ships Spring/Summer 2027
  • Cancel anytime with one email

No payment now. We'll email you before your rack ships to confirm — pay nothing until then. No spam, just build updates.

FAQ

Fair questions.

Still thinking? Reserving is free →

Train with intelligence.

Founding batch · Spring/Summer 2027 · $0 to reserve