01
It measures. It doesn't guess.
A camera array reconstructs your body and the bar in 3D — 21 tracked points, 30 times a second, every joint angle solved mid-rep. The same class of motion capture a biomechanics lab runs, machined into a rack.
The first rack
that coaches you.
Cameras in the steel. A biomechanics engine underneath. A voice that catches faults mid-rep and corrects you before your next one — a coach that programs your training and plans your nutrition. No phone propped on a bench. No wearable. Just lift.
01
State-of-the-Art Voice Agent
A coach you talk to mid-set — it hears you, answers, and cues your next rep.
02
Superhuman Vision
Cameras that track every joint of every rep, catching what you can't feel.
03
Elite Strength & Conditioning
Programming, progression, and recovery — full coaching intelligence.
Our purpose
Forging a generation of athletes.
We exist to make humanity healthier than it has ever been — by putting premium strength and conditioning, the kind once reserved for elite athletes, within everyone's reach.
Apps count workouts. Wearables count steps. Nothing can see you.
A great coach catches what you can't feel — a knee caving, a hip shifting, depth quietly shrinking as you fatigue. But that set of eyes is priced like a luxury, so almost everyone lifts blind, plateaus, gets hurt, and calls it normal. So we built the eyes.
$100–150
01per session for a trainer in major US cities
6%
02of gym-goers ever train with one
25–65%
03of gym injuries linked to poor technique, across published studies
The Rack
Everything your coach does. Built into the steel.
Premium steel. Cameras machined into the uprights. A voice that lives in the frame. Take it apart and see for yourself — every part is yours to inspect.
Drag to orbit · tap any part
NV-01 · CAD ASSEMBLY — DESIGN EVOLVING
02
It coaches the rep, the set, the year
A fault caught mid-rep, the fix spoken before your next one — and that's just the fastest thing it does. Nova recaps every set and workout, tells you what to change and why, and tracks your progress across months. A coach with a memory, not a rep alarm.
03
It calibrates to your body
Femur length, torso ratio, stance width — read in the first seconds of standing. Nova judges every rep against your anatomy's thresholds, not a template's.
04
It gets smarter after you buy it
The rack you buy is the worst it will ever be. New movements and smarter coaching — learned from every rep the whole fleet lifts — ship as software updates. The steel stays; the coach inside it keeps improving.
The Coach
Not a form checker. A full coach.
A great trainer does more than watch your reps — they write your program, plan your nutrition, and track every number. Nova does the whole job.
01
Form, corrected live
Nova watches every rep in 3D and speaks the fix before you finish it. Depth, knee track, bar path, trunk angle — measured, not guessed.
02
Training that adapts
Sets, loads, and progressions built from what actually happens under the bar. Stall on a lift and the plan changes. Recover fast and it pushes.
03
Nutrition, dialed in
Calorie and protein targets matched to your training and your goal — cut, recomp, or grow — and adjusted as your numbers move.
04
Progress, on the record
Every rep, load, and PR logged automatically. No phone, no notebook. Ask Nova where you stand and get a straight answer.
The form engine runs in our lab today — proven on the squat first. Programming and nutrition come with the membership; new movements ship as software updates. One rack, the whole coach, improving for as long as you own it.
One set with Nowva
Step in. Nova takes it from there.
Here's a single set of squats, beat by beat — and squats are just the start. The rack will coach 150+ exercises the same way.
01
You rack in.
Nova sizes you up before the bar leaves the hooks — your proportions, your stance, the range you actually have. By rep one, it knows what your squat should look like.
02
You descend.
Your skeleton, reconstructed in 3D 30 times a second. Every joint angle measured while the rep is still happening.
03
You drift.
Your stance has crept narrow as you fatigue — you can't feel it, Nova can see it. It knows how far off you are and says the fix out loud, before your next rep.
“Widen your stance — about ten degrees.”04
You finish.
Reps counted. Depth graded. A plain-English recap, your next set adjusted before you're back under the bar — and your program and nutrition targets updated by the time you leave.
The Flywheel
A coach that grades itself.
Most fitness tech guesses whether its advice worked. Nova measures it — rep by rep, cue by cue — and every rack learns from the answer.
01
Detect
Rep 3: your knees cave 14 degrees. The engine grades the severity and traces the cause — weak glutes, stiff ankles — not just the symptom.
02
Cue
Nova says the fix out loud. The moment is logged: the fault, its severity, the diagnosed cause, and the exact cue given.
03
Measure
Next rep: the cave drops to 8 degrees. The same cameras that caught the fault grade the fix. Every cue gets a verdict — did it work?
04
Learn
Across every rack, patterns emerge: which cue fixes which fault for which body. Tomorrow's coach is sharper than the one you trained with today.
“Two weeks ago your knees caved on eight reps out of ten. Today: two.”
Every rep becomes a labeled data point — your proportions, your joint angles, the cue you heard, what happened next. Closed-loop coaching data like this doesn't exist anywhere — not in labs, not in apps. And only the math travels: anonymized angles and outcomes make the fleet smarter, while your footage never leaves the rack.
Manifesto
Coaching this good shouldn't cost $25,000 a year.
Elite athletes get a coach who watches every rep, programs every week, and dials in every meal. Everyone else gets an app that can't see them. That gap — between the coaching a few can afford and the coaching everyone deserves — is the unfairness we set out to fix.
The only honest way to fix it is the full stack: a biomechanics engine that actually understands movement, the cameras and steel it lives in, and edge AI so it's instant and private. No shortcuts, no cloud, no bolt-on webcam.
This product was impossible three years ago. Then edge AI crossed a threshold: a chip the size of a paperback can now run lab-grade computer vision in real time, no server behind it. The moment that became true, great coaching stopped being a labor problem and became a software problem. We got there first.
Our goal is the fittest generation humanity has ever produced. When world-class coaching is available to everyone — not just the few who can pay for it — that's exactly what happens.
Fully Local Intelligence.
The biomechanics engine runs in our lab today, processing every frame before the next one arrives. Every rack ships with a single embedded computer that runs the entire stack — multi-camera 3D reconstruction, inverse kinematics, real-time fault detection, and Nova's voice. No server, no cloud, no round-trip latency. Your footage never leaves the machine it was captured on.
Pricing
A world-class coach costs $2,000 a month. Yours costs $200.
Personal trainer
$1,500–2,500 /mo
in major US cities
- A few sessions a week
- Watching you between sets, at best
- Programming and meal plans cost extra
- One client at a time
Nowva Rack
$2,000 once
+ $200 /mo
membership starts after month 2
- Every rep of every session
- Corrections in under 50 ms
- Programming and nutrition built in
- Coaches everyone in your home
The rack costs less than six weeks of a trainer. The membership costs less than one session a week — and covers live coaching, programming, nutrition, progress analytics, and new movements as they ship, for the whole household.
Reserve your Nowva Rack
- $0 due today
- Founding-batch priority
- Ships Spring/Summer 2027
- Cancel anytime with one email
FAQ
Fair questions.
Still thinking? Reserving is free →
Train with intelligence.
Founding batch · Spring/Summer 2027 · $0 to reserve